Advertisement
- HOME
- REGIONAL
- DEVELOPMENT
- ENVIRONMENT
- FEATURES
- FINANCIAL
- INTERNET
- MARKETING
- TECH
- TRENDS
- MORE
- VIDEOS
- RESOURCES
- RESERVATIONS
The Canadian hotel industry posted decreases in all three key performance measurements during the week of 17-23 January 2010, according to data from STR.
In year-over-year measurements, the industry's occupancy decreased 1.7 percent to end the week at 50.8 percent. Average daily rate fell 2.3 percent to finish the week at CAD$120.23. Revenue per available room for the week declined 3.9 percent to CAD$61.07.
Among the provinces, Newfoundland reported the highest occupancy increase, up 17.4 percent to 54.0 percent, followed by British Columbia with a 12.0-percent increase to 53.3 percent. Three provinces experienced double-digit occupancy decreases: Saskatchewan (-12.9 percent to 62.2 percent); Prince Edward Island (-11.3 percent to 26.0 percent); and Alberta (-10.4 percent to 51.9 percent).
British Columbia (+7.1 percent to CAD$128.26) and Saskatchewan (+7.1 percent to CAD$122.40) reported the largest ADR increases. Alberta ended the week with the largest ADR decrease, falling 7.4 percent to CAD$128.24.
Two provinces posted RevPAR increases 20 percent or greater: Newfoundland (+24.5 percent to CAD$63.35) and British Columbia (+20.0 percent to CAD$68.40). Alberta experienced the largest RevPAR decrease, falling 17.1 percent to CAD$66.52, followed by Prince Edward Island with a 11.5-percent decrease to CAD$18.56.
About STR & STR Global
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.
