Latest articles tagged social media

Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry announced the launch of it's fully managed Social Media Marketing Service for hotels. - More

To say that social media marketing is a hot topic is a mild understatement. Due to growing consumer adoption and media coverage, companies have been increasingly engaging in social media strategies. Unfortunately, far too many corporate marketers are making mistakes in their first forays, and errors can be extremely costly. The following guide, ... - More

Lodging Interactive, a leading interactive agency servicing the hospitality industry, today announced the introduction of its CoMMingle Social Media Marketing Agency operating division. Through a dedicated team of social media experts and proprietary technologies, CoMMingle offers a focused approach towards hospitality social media marketing. - More

Social media measurement is a tricky subject, not least because not everything can or should be measured, and in some ways social measurement is a bit like measuring the impact of TV ads on brand awareness: it's a slightly softer area than, say, paid search. - More

A September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. - More

With the recent launch of Google's real-time search engine technology, search engine optimization is poised to have a strong effect on social media marketing. - More

Social Media engagement techniques and benefits are all about creating interest and engaging with people online that share a common interest with what you talk about on your social media pages. As a hotelier, you need to talk about more than just your hotel. - More

Google is trying once again to capture some of the momentum surrounding social networking companies like Facebook and Twitter by adding new features to Gmail, its popular e-mail service. - More

Google and Facebook are on a collision course in the increasingly competitive market for social networking services. - More

The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr, where he digs into social media trends and how they are affecting companies in the space. - More