You'd be hard-pressed to find anyone who hasn't heard of Google, the giant of the search engine landscape, with over 70% of market share in the U.S. They've revolutionized the way information is found on the Internet and changed the way people search for hotels. By having a successful natural search campaign, with effective search engine optim... - More
You may recall the recent USA Today article comparing hotel website prices with online travel agency (OTA) prices. In two of the five hotels sampled, you could buy rooms cheaper through Expedia, Orbitz or Travelocity than you could directly from the hotel. Interesting. - More
By now, most properties with a Website know the importance of hotel Internet marketing, specifically SEO. So the question is: Is it best to keep SEO in-house or outsource it? - More
A recent Nielsen study found that 81% of online shoppers read product or retailer reviews by other customers when shopping, and that 71% agreed that consumer reviews make them more comfortable that they're buying the right product. - More
Looking back, HeBS believes that 2009 was a year not only of challenges, but also successes for the industry. While no hotelier is sad to see the end of 2009, HeBS believes that every hotelier has learned extremely important and insightful lessons that have benefitted their Internet marketing and distribution efforts. Undoubtedly the most import... - More