All Marketers Are Liars - Web 2.0 Strategies For Hotel Sales And Marketing - By Carol Verret

Seth Godin gets your attention in the first part of the title of his 2005 book, 'All Marketers are Liars - The Power of Telling Authentic Stories in a Low Trust World'. While he goes on to state '... marketers aren't really liars... they're just really good at telling stories that customers want to believe'. ...more

Blend Your Training Investment - By J. Ragsdale Hendrie

The trickle of our alarm during recessionary times soon becomes a veritable rumble. Everything is at risk, as we attempt to advance revenue and cut costs. We see evidence of our wariness across the landscape: development on hold, support departments, like Marketing and Human Resources, punctured, Operating Budgets slashed, projections diminished - everything on hold, under review or just erased. One of the first areas always targeted is Training and Development monies. ...more

Lessons from the Field - Understanding the differences between Marketing and Sales - By John Hogan

Many people use the terminology 'marketing' and 'sales' as having the same meaning. Is there a difference between Marketing and Sales? The answer is a resounding 'YES!' Both are critical to matching your hotel's features and services to the guest who wants and needs them, but the two words do not have the same meaning. ...more

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Ozone Laundry Systems Offer Multiple Ways to Reduce Costs Quickly - By Glenn Hasek

Faced with water restrictions and rising propane costs at its lodging operations in Alaska's Denali National Park & Preserve, Denali Park Resorts had to do something to reduce laundry-related expenses. It was taking a lot of hot water to clean the sheets, towels and kitchen rags from 986 guestrooms and nine restaurants. ...more

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Most viewed headlines this past week at Hotel News Resource. Click on the title to read.

Tripadvisor Travelers Offer Glimpse Into 2009 Trends

Food & Beverage - 7 Ways to Help Customers Spend More With You - By Ken Burgin

Travel themes to emerge in the next 12-18 months

Concerns About Economy Hit All-Time High According to the American Express OPEN Small Business Monitor

Ozone Laundry Systems Offer Multiple Ways to Reduce Costs Quickly - By Glenn Hasek

Roy MacNaughton, Co-Founder Of Restaurant Marketing For Free.com, Announces The Online Publication Of His New E-Book By The Same Name

Tourism will Grow Smartly - World Tourism Day 2008 Think Tank

Lessons from the Field - A Bakers Dozen of Strategies for Hotel Restaurant Managers - By John Hogan

Weekly U.S. Lodging Performance for the week ending 27 September 2008

IHG Launches New Online Tool Making Travel Planning and Booking Easier

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International Hotel Conference
2008-10-15
International Hotel Conference

ATME
2008-10-15
Association of Travel Marketing Executives Think Tank

IH&RA
2008-10-20
IH&RA Annual Congress

CardellExpo Group, LLC
2008-10-20
Costa Rica International Hospitality Conference & Expo

ATTA
2008-10-21
Adventure Travel World Summit

Messe Berlin GmbH
2008-10-22
ITB Asia

WWA
2008-10-26
WWA Symposium & Trade Show

Florida-Caribbean Cruise Association
2008-10-27
The 15th Annual FCCA Cruise Conference & Trade Show

Sustainable Life Media
2008-10-29
Sustainable Business Success

Euroindex Limited
2008-10-30
Visit Ukraine

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