|
Travel Marketers Hitch a Ride with Web 2.0
The web 2.0 shift has had a huge impact across a variety of markets. The peer to peer influence on today's online buyers has prompted many industries to get involved in these new trends to stay on top. Online marketers across the board have responded by incorporating podcasts, blogs, social networking, photo/video-sharing, etc. into their marketing mix.
...more
Lodging Interactive Offers Free Web 2.0 Social Media User's Guide for Hotels
Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry, has published the hospitality industry's first Web 2.0 Social Media User's Guide. The guide serves to educate hoteliers on how to proactively establish and manage hotel profiles on the leading Social Media websites Facebook, Wikipedia, MySpace, Squidoo, Twitter, PhotoBucket and others. This comprehensive user's guide is offered by Lodging Interactive via a free download.
...more
6 Online Travel Myths Unmasked at PhoCusWright Analyst Forum
Myth #1: The number of online travel buyers in the U.S. is declining. In fact, that number is on the rise, as documented in The Consumer Travel Trends Tenth Edition recently published by PhoCusWright Inc. In 2007, approximately 70% of online travelers (that is, adults who have taken a commercial air trip and stayed at a hotel for leisure in the past year, and used the Internet in the past 30 days) bought travel online, compared to 63% in 2006.
...more
Complement the Brand's Efforts and Capture Local Internet Revenue Opportunities - By Max Starkov and Mariana Mechoso
Local Internet Marketing Strategies for Franchised Hotels
...more
Open Hospitality is the Force Behind New Internet Revenue Streams
Open Hospitality utilizes robust Internet solutions that attract targeted hotel consumers. Hotels can more effectively price and sell their guest room inventories, and nurture customer retention via email campaigns and feedback systems. As competition among hotels for traveler attention and loyalty heats up, hoteliers worldwide are facing the challenge of setting themselves apart on the Web. Open provides answers to these challenges.
...more
Distinguished International Hotels, Residences and Resorts Chooses Cendyn For Their Interactive Marketing Services
Distinguished International(R) Hotels, Residences and Resorts has selected Cendyn, a full-service interactive marketing agency and solutions provider specializing in the hospitality and travel industry, to host and manage their corporate website, implement a multiple property booking engine, and increase online visibility for Distinguished International(R) and its properties.
...more
Back to Departments
|