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Trends |
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Restaurants Shifting Their Beverage Strategies, Says Technomic
Limited-service restaurants, in the aggregate, have reduced the number of beverage items on their menus compared to the prior year, reports foodservice consultants Technomic in the new Beverage Consumer Trend Report. The greatest drop occurred in customized beverages like specialty coffees, teas and smoothies. At the same time, there has been a corresponding increase in limited-time only (LTO) beverages.
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